What are cookies and how to generate a cookie policy?

Learn about what is a cookie policy, how dows cookies work and the importance of cookie policy for user transparency.
July 13, 2023
What are cookies and how to generate a cookie policy?

A cookie is a small piece of data that a website stores on your device. Every time you visit a website, it asks your browser to store this cookie. Why? So that the website can remember things about you. It could be something simple, like your username or the items in your shopping cart. Or something more complex, like your browsing history or preferences.

Cookies serve multiple purposes like personalizing content, enhancing user experience, facilitating website functionality, and tracking user behavior. Essentially, cookies help make your website visit as personalized and efficient as possible. To generate a cookie policy for your platform, you can use a cookie policy generator.

Types of cookies and their functions

1. Session cookies

  • Function: These cookies are essential for session management and are temporary.
  • Purpose: They maintain user session data, allowing websites to remember user actions and preferences during a browsing session. Once the session ends, session cookies are deleted.

2. Persistent cookies

  • Function: These cookies are stored on a user's device for a longer period.
  • Purpose: They remember user preferences, settings, and login information across multiple browsing sessions. Persistent cookies enable personalized experiences and eliminate the need for users to re-enter information.

3. First-party cookies

  • Function: These cookies are set by the website being visited by the user.
  • Purpose: They facilitate personalized experiences, remember user preferences, and enable essential website functionalities like shopping carts and user authentication.

4. Third-party cookies

  • Function: These cookies are set by domains other than the website being visited.
  • Purpose: They track user behavior across different websites and enable functionalities such as targeted advertising, social media integration, and embedded content from external sources.

5. Strictly necessary cookies

  • Function: These cookies are essential for the website to function properly.
  • Purpose: They enable core functionalities like user authentication, session management, and shopping cart operations. Strictly necessary cookies do not require user consent as they are crucial for website performance.

6. Performance cookies

  • Function: These cookies collect information about how users interact with a website.
  • Purpose: They help improve website performance, analyze user behavior, and identify areas for optimization. Performance cookies gather anonymous data, such as page load times and navigation patterns.

7. Functionality cookies

  • Function: These cookies enhance user experience and provide additional functionalities.
  • Purpose: They remember user preferences, language settings, and personalized features. Functionality cookies enable a website to offer a more customized and user-friendly experience.

8. Targeting or advertising cookies

  • Function: These cookies track user behavior and interests across websites.
  • Purpose: They enable targeted advertising and personalized content based on user preferences and browsing history. Targeting cookies help deliver relevant ads and measure the effectiveness of advertising campaigns.

9. Analytics cookies

  • Function: These cookies gather statistical data about website usage.
  • Purpose: They provide insights into user behavior, traffic sources, and navigation patterns. Analytics cookies help website owners understand and improve their website performance and user experience.

10. Social media cookies

  • Function: These cookies enable social media integration and interaction with social media platforms.
  • Purpose: They allow users to share content, like or follow pages, and enable social media plugins on websites. Social media cookies facilitate seamless interaction between websites and social media platforms.

It's important to note that the use and specific functions of cookies can vary based on website settings, user consent, and privacy regulations. A Websites should provide clear information about the types of cookies used and obtain user consent where required.

How do cookies work?

Now, on to the million-dollar question: How do these cookie policy work? The explanation is surprisingly simple. Here's a breakdown of how cookies work in a step-by-step format.

Step 1: User visits a website

The user opens a web browser and visits a specific website.

Step 2: Website sends a cookie to the user's browser

  • The website's server generates a small text file called a cookie.
  • The server sends the cookie to the user's browser.
  • The cookie is associated with the specific website.

Step 3: Browser stores the cookie on the user's device

  • The browser receives the cookie from the website's server.
  • The browser saves the cookie on the user's device, such as the hard drive or memory.

Step 4: User revisits the website

  • The user manually enters the website's URL or clicks on a link to revisit the website.
  • The browser automatically sends the previously stored cookie to the website's server.

Step 5: Website recognizes the user and retrieves cookie information

  • The website's server receives the cookie sent by the user's browser.
  • The server extracts relevant information from the received cookie.
  • This information may include user preferences, login details, or other saved data.

Step 6: Website personalizes the user experience based on the cookie

  • Based on the information retrieved from the cookie, the website customizes the user's browsing experience.
  • This may include displaying personalized content, remembering user preferences, or providing tailored recommendations.

The purpose of cookies

Cookies serve several purposes that enhance the user experience and improve website functionality. For instance, they allow websites to remember user preferences, such as language selection or customized settings, providing a personalized experience upon subsequent visits. Cookies can serve various purposes, such as:

  1. Session management: Cookies are used to manage user sessions on websites. They allow websites to remember users and their preferences during a browsing session, enabling a seamless and personalized experience.
  2. User authentication: Cookies play a crucial role in user authentication. They store information such as login credentials or session tokens, allowing users to stay logged in and access restricted areas of a website without having to re-enter their credentials repeatedly.
  3. Personalization: Cookies are utilized to personalize the browsing experience for users. They store information about user preferences, such as language settings, preferred layout, or customized content, enabling websites to deliver a tailored experience based on individual preferences.
  4. Shopping cart functionality: Cookies facilitate the functioning of online shopping carts. They store information about selected products, quantities, and other details, allowing users to add items to their cart and retain them as they navigate through different pages of an e-commerce website.
  5. Website analytics: Cookies are utilized for tracking and analyzing user behavior on websites. They collect anonymous data, such as page views, clicks, and other metrics, which helps website owners understand user interactions, improve site performance, and make data-driven decisions.
  6. Advertising and re-marketing: Cookies are used for targeted advertising and re-marketing purposes. They track user interests and browsing history, enabling websites and advertisers to display relevant ads and personalized recommendations based on users' previous interactions.
  7. Social media integration: Cookies are employed by social media platforms when users interact with social media plugins or share content. They allow websites to provide social media integration and enable users to share content seamlessly.
  8. Website performance Optimization: Cookies assist in optimizing website performance by storing information about server load balancing, caching preferences, or language selection. This helps websites deliver content more efficiently and improve overall site speed.
  9. Security and fraud prevention: Cookies are used for security purposes, such as detecting and preventing fraudulent activities or protecting user data. They can help identify suspicious login attempts or track unauthorized access to a website.
  10. Third-party services integration: Cookies are utilized by third-party services, such as embedded videos, social media widgets, or advertising networks, to enhance functionality and provide a more seamless experience across different websites.

It's important to note that while cookies offer valuable benefits, there are privacy considerations associated with their use. Websites should adhere to privacy regulations and provide clear information about their cookie usage in their privacy policies. To create an effective cookie policy for your website or business, you can refer to a cookie policy generator.

Why does your website need a cookie policy?

Why bother with a cookie policy, you ask? Well, it's not just about trust, it's also about compliance. In many regions worldwide, such as the EU, it's legally required to inform users about the cookies your site uses. This legal requirement falls under data protection and privacy laws. And more than the legal requirement, it’s about baking trust with the users.  Implementing a comprehensive cookie policy not only benefits users but also contributes to a positive user experience and builds a strong relationship between the website and the visitors.

Here are several reasons why a cookie policy is important for a website:

  1. Transparency: Informing users about cookie usage promotes transparency and establishes trust between the website and its users. By providing clear and easily accessible information about cookies, websites demonstrate their commitment to respecting user privacy and data protection.
  2. Compliance with regulations: Many countries have implemented privacy regulations that require websites to disclose their use of cookies and obtain user consent. Informing users about cookie usage ensures compliance with these regulations, such as the General Data Protection Regulation (GDPR) in the European Union.
  3. User control and choice: By informing users about cookies, websites empower individuals to make informed choices about their online privacy. Users can decide whether to accept or reject cookies based on their preferences and requirements, giving them control over their browsing experience.
  4. Understanding data collection: Cookie disclosures provide users with an understanding of the types of data collected by websites. This knowledge helps users assess the potential impact on their privacy and make informed decisions about sharing their personal information.
  5. Personalization and customization: Clear communication about cookie usage helps users understand how cookies enable personalization and customization of their online experience. Users can appreciate the benefits of cookies in delivering tailored content, relevant recommendations, and improved functionality.
  6. Security awareness: Cookie disclosures raise awareness about potential security risks associated with cookies. Websites can inform users about measures taken to secure their data and protect against unauthorized access or misuse of information stored in cookies.
  7. Consent management: Informing users about cookies facilitates obtaining proper consent for non-essential cookies, such as third-party advertising or tracking cookies. Websites can provide mechanisms for users to grant or withdraw consent, giving individuals control over the collection and use of their data.
  8. Building user trust: By openly communicating about cookie usage, websites foster trust with their users. Transparent practices create a positive user experience and strengthen the relationship between the website and its audience.
  9. Accountability and responsibility: By informing users about cookies, websites take responsibility for their data practices. They demonstrate their commitment to data privacy and their willingness to be held accountable for the collection and use of user data.
  10. Evolving landscape: The digital landscape and privacy regulations are constantly evolving. Keeping users informed about cookie usage allows websites to adapt to changing requirements and maintain compliance with emerging regulations.

How is a cookie policy different from a privacy policy?

A cookie policy and a privacy policy are two distinct legal documents that websites must have. A privacy policy outlines how a website collects, uses, and protects user data. It is a legal requirement in most jurisdictions and is necessary for transparency and compliance with data protection laws. On the other hand, a cookie policy outlines how a website uses cookies, which are small text files that are stored on a user's device when they visit a website.

A website's cookie policy plays an important role in protecting user privacy, ensuring legal compliance, and enhancing the user experience. By clearly communicating how cookies are used and giving users control over their preferences, a cookie policy establishes trust and transparency. Additionally, a comprehensive cookie policy aids website owners in optimizing their services and maintaining legal compliance. As data privacy continues to be a significant concern for users, implementing a robust and user-centric cookie policy is crucial for any website aiming to build trust, and provide a seamless user experience.

How to generate a cookie policy?

Adding a cookie policy to your platform is an important yet a tedious process. Follow these steps to generate a cookie policy: 

1. Select a cookie policy generator: Choose a cookie policy generator to generate a cookie policy for your business.

2. Select your platform: Choose your platform type for which you want to generate the cookie policy from the options provided by our generator.

3. Provide your details: Fill in the necessary information about your chosen platform, such as its name, URL, and any additional details required by the generator.

4. Tailor your cookie policy : Simply select the statements that apply to your platform from the options provided by the generator.

5. Generate: Once you've provided all the necessary details, the generator will generate a cookie policy for your chosen platform. 

6. Download: Once generated, download it in a suitable format, such as PDF or HTML and it is ready to be used. 

The consequences of not having a cookie policy

The consequences of not having a cookie policy on a website can include the following:

  1. Non-compliance with privacy regulations: Many jurisdictions, such as the European Union under the General Data Protection Regulation (GDPR), require websites to have a cookie policy and obtain user consent for cookie usage. Failing to comply with these regulations can result in legal consequences, including fines and penalties.
  2. Lack of transparency and trust: Not having a cookie policy undermines transparency and erodes user trust. Users expect websites to provide clear information about how their data is collected, stored, and used. Without a cookie policy, users may question the website's commitment to privacy and data protection.
  3. User confusion and frustration: Users may become confused or frustrated when they encounter cookies on a website without any accompanying explanation or policy. This can lead to a negative user experience and potential abandonment of the website.
  4. Data privacy concerns: Without a cookie policy, users may be unaware of the types of data collected through cookies and how that data is used. This lack of information raises privacy concerns and may deter users from engaging with the website or sharing their personal information.
  5. Limited user control: A cookie policy provides users with information about their options for managing cookies and controlling their privacy preferences. Without a policy, users may not be aware of their rights or how to exercise control over their cookie settings.
  6. Increased risk of data breaches: In the absence of a cookie policy, websites may have inadequate security measures in place to protect user data collected through cookies. This increases the risk of data breaches and unauthorized access to sensitive information.
  7. Missed marketing opportunities: Cookie policies often include information about how cookies are used for marketing purposes, such as personalized content and targeted advertising. Without a policy, websites miss the opportunity to transparently communicate the benefits of cookies and engage users effectively.
  8. Reputational damage: Not having a cookie policy can harm a website's reputation. Users may perceive the website as untrustworthy or careless about privacy, leading to a negative perception of the brand or organization behind the website.
  9. Limited legal protection: A well-drafted cookie policy can provide legal protection to the website owner by clearly outlining data practices, consent mechanisms, and compliance with privacy regulations. Without a policy, the website may be more vulnerable to legal disputes and claims related to data privacy.
  10. Missed compliance audits: In certain industries or jurisdictions, websites may undergo compliance audits or assessments. Not having a cookie policy can result in non-compliance findings during these audits, potentially leading to additional scrutiny and legal consequences.


A cookie policy is a crucial element of any website, ensuring both legal compliance and user trust. As the digital landscape continues to evolve, it's essential for website owners to understand and implement this policy to protect user privacy and foster a transparent online environment. By doing so, you not only meet legal requirements but also demonstrate a commitment to ethical data handling and user satisfaction.